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Style Destino is my personal style space bout cruelty-free and vegetarian style. Fashion is not above someone's life and it is irresponsible when someone makes a fashion choice that involves taking a poor animal's life. I believe in style that has a conscience. We are in 21st century where technology has advanced immensely, there are myriad options available and any person with a desire can make things happen. So it is sheer selfishness and irresponsible behaviour when people make unethical fashion choices. Through StyleDestino I share everything cruelty-free and ethical in my style. I do not use any handbags, shoes or accessories made from leather (animal skin), the make-up I use is also vegetarian and cruelty free. Luxury and compassion can coexist stylishly and Style Destino is an attempt to prove just that. Vegan fashion is not about dowdy clothes, cheap bags, or tawdry shoes. I can just easily be vegan and trot in my Olsen heels, sporting a Stella McCartney luxurious vegan handbag while showing off my red lips painted with OCC lip tar!! I travel the world around and never find dearth of stylish, high quality vegetarian fashion.

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Yummy cupcakes in town!!!

Was all ready and excited because I was about to delve into cupcakes from Cakeitaway - a treat to myself after a long suppression from anything sweet. Always a delightful way to start your day!!!!

Forever 21 Jeans; Rossana Blouse c/o Missguided; Barrats Heels; Charles and Keith Bag; Rare cropped Jacket

Getting a taste of good cupcakes is not hard with the recent cupcake frenzy that is catching up in Mumbai, but for a vegetarian like me it becomes almost impossible to find a decent vegetarian place for good ones.

With a big sweet tooth that I have, the moment I read the words 'vegetarian' and 'cake' in one line, I go completely dizzy until I have had a taste of it. So here I was reading about Cakeitaway cupcakes, a recent startup by 25 years old Natali, on BPB and the cupcakes jumped out at me calling 'SJ, SJ, look at me, I am a delicious piece of petite cake topped with frothy swirls of icing and demure garnishes of berries. I am exactly the kind of cupcakes you have been dreaming of'.......... SOS - I immediately called Natali to get details of how can I pacify my desire for these cupcakes. She makes all the cupcakes herself from her home on order (you have to order a day in advance), which you can collect from her place on G Road on Marine Drive at Rajhans Bldg. Was a little disappointed considering I live in Juhu and she does not offer home delivery. But for a sweet aficionado like me, there's no stopping if I want to have something.

So a few days later (which was sometime in Jan this year) I ordered pretty much everything from the menu - Cotton Candy, Chocolate Swirl, CinnApple, Nutty Butty, Banana Split, Black Forest to name a few - and drove all the way to Marine Drive to pick the cupcakes. And honestly I am glad that I made all that effort. They were the best cupcakes I have ever had, in fact it was the first time that I ever liked cupcakes (the vegetarian options I had tried so far just killed my urge to eat cupcakes).

Customised Blow Cupcake

Classic flavours huddle under a range of coloured frosting in pastel to bright hues. She even tops cupcakes with designer logos, rakhis, halloween and features smashing flavour combinations like vanilla and bubblegum, apple cinnamon, chocolate and gooey grape and banana and peanut butter.

Apple Cinnamon and Black Forest

How did I like them? They were all moist, full of flavor, and decorated to perfection. In fact, they were almost too cute to eat. And the moment I poped-it-in it immediately melted in my mouth. There has been no stopping ever since....... 

But with constant hammering from my trainer of restraining on sweets, its been a while that I had anything called 'cake or chocolate'. So the moment I got these babies I was just as giddy as ever (when I say giddy I mean that my face completely transformed with an expression that those love-struck people have when they are brimming and glowing with love and freeze with excitement the moment they see their loved one).

Snapshot of what I ate

Natali makes these little darling bite-sized cupcakes, which she calls minis, that are just a bit bigger than a coin (in addition to the regular sized cupcakes). I ordered 5 flavours of minis, to ensure I don't go overboard. I've tried pretty much all flavours and apple cinnamon and black forest are my absolute favourites.

So if you are looking for getting a taste of vegetarian or vegan cupcakes in Mumbai, cakeitaway is the right place for you. All her cupcakes are 100 percent eggless and her cake base is vegan; although she uses milk derivatives for the buttercream. You can request for a vegan cupcake if you need. The minis are for Rs 20 each and you need to order a minimum of 12 (with min. 4 pieces of each flavour) and regulars are for Rs 45 each with minimum order of 6 cupcakes (atleast 3 pieces of one flavour).

Just call up Natali (@9820951925 or email her at a day prior to when you need and she'll keep them ready. She even customises cupcakes for birthdays, themed parties and also makes exclusive flavours and designs for special occassions like Valentine's, Halloween, New Year's, Diwali, Christmas to sweeten up your day. You can also get photo cupcakes if you order them 2-3 days in advance.

Will need to workout more to have another round of these delicious babies!!!


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  1. OOh i really like your jacket!!

  2. Hey Girlie.
    Beautiful and very informative blog.
    I am glad you liked mine.:)

    Looking forward to more awesome posts

  3. Thanks for stopping by my blog, because it gave me the opportunity to find you:) I love your style. And those cupcakes...yummy:):)

  4. Great look lady! Love your jacket and that bag is quite nice!!!

    And now you got me hungry at night :P

    P.S. Happy Diwali! :)

    ♡ from ©

  5. Thanks girls!! I bought this jacket in 2 minutes, while rushing to the airport.

    @Kala: Hey Kala, yah those cupcakes are real yummy@@@

    @Tanvii - Wish you also a very Happy Diwali :)

  6. Love rue jacket n blouse.. Gr8 am gonna try d cupcakes. Been looking fr vegetarian dessert place in mumbao

  7. Wow luv the jacket and the shoes..... And d cupcakes seem yummy, m waiting to go to Mum n grab them soon Natalie !

  8. Following too!!! Your blog is very nice...
    The cupcakes is very beautiful and like be delicious!!!

    I liked your look!! Congrat...

    XO XO XO

  9. Ohh this is making me hungry! O_O I adore that outfit on you! So pretty! xxx

  10. great cupcakes and thx for comment ,follow each other?

  11. HIII!
    lovely blog, those cupcakes look amazing :)
    take a look at my blog and follow if u like it!
    kisses from Spain,

  12. I wish we had such tasty cupcakes in Calcutta too..just came across your blog :) Love the peter pan blouse and the jacket <3

  13. This is just amazing look and the cupcakes look sooo yummy (I WANT)

  14. Thos cupcakes look yummy. Surely gonna try this place.

    I love Le 15 and guilt trip myself. Do try them out they have eggless options too.

    Here's my post on cupcakes:

  15. Hey very interesting blog!

    my weblog ::


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