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Why do all Fashion Bloggers Look Alike? #NoToCLONING

"To be different you must first be yourself"

How many times did you scroll down your Instagram feed to find the same Moschino* belt, same Celine* bag, same trendy shoes, same Kenzo* jumper, same contoured face popping up on every blogger's feed? It will not be an exaggeration if I say that they are all starting to look the same. Or let's put it this way most bloggers seem clones of each other. Such an irony.

But where has their individual style disappeared? Why are the fashion bloggers falling prey to mediocrity? Why does everyone in the fashion blogosphere need to dress alike?

Back in early blogging days fashion bloggers had some real style - fun, accessible, classy, quirky, weird glam, street chic, feminine burst - everyone had something new to bring on table. Each blogger had a distinct voice  and blogging involved doing your own thing.

Fast forward 2016 and today everyone is trying to fit in the cool crowd wearing the same trends that everyone else is spotted in. I am not against taking inspiration but there is a difference between herd mentality and drawing inspiration.

Some trends definitely excite every fashionista, but each person will have their own take on styling it. When you run through blogs, you'd see no individuality to trends. This is what is wrong with today's blogging business - it has fallen prey to CC; no silly not carbon copy although that sounds apt too, but my version of CC is cloning and commercialisation.

Don't get me wrong; I am not trying to lash out at anyone but I see a problem - the very essence of blogging has lost its meaning. Blogging was not about creating desire for the unattainable or selling products under the pretense of genuinely liking them (aka not being transparent about sponsored posts) - the main problem that plagued the glossy fashion magazines.

Being a part of blogging world, it is easy to fall under the cloning trap and many bloggers are plagued by it. Of course there still are many channeling their own style, but the duplicates are fast growing in numbers and popularity.

No matter what I had always stayed true to my ethical take on fashion - no leather, no fur, no wool and no silk. Thanks to the rising awareness of ethical fashion, I am even more conscious about where my wardrobe pieces come. I would try to incorporate the eco and fair trade side of fashion going forward.

My style has evolved as a blogger and while I think in the world of fashion you never reach the final stage and become “perfect”, since there is only evolution, I love the change in my personal style over the years.


*P.S.: The brand names are just figuratively used, it could mean any trendy style or brand.

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  1. I'm copletely agree with you! The same story happened not only with bloggers, but with a vast majority of girls - now the most copied trend is to have unnatural big lips, false eyelashes and long fake hair, Louboutin shoes for all daily and weekend events and boyfriend with a luxury car. And a lot of young women wants to be a part of this trend.

    1. I hear you, thats Dubai syndrome. It feels so light and calm to be just yourself, why do people try to be someone else? I fail to understand

    2. So am I. But I believe that natural beauty is still valued as well as people with unique style and vision.

  2. Omg I totally agree! And people are going to such lengths to get just a number of followers and go to be super ad-y than actually sticking to their initial goals as a blogger - and their feeds lose the personal touch, and instead looks like an impersonal magazine Instagram or blog. I refuse to go along that path and even if I don't ever get as many followers doing this, I'd rather be my personal brand than being a clone of all the other bloggers!!!
    Great post!


  3. I agree with you... interesting thoughts... :-)

    Cheers, Archana -

  4. Aping blindly just because you feel it is fashion is wrong. One ought to maintain his/her individuality. You rightly used something trendy - 'cloning'....:)

  5. I agree with you. Not just in the field of fashion, but in every field people are sticking to the trend instead of portraying their individuality.

  6. I agree with u ..Life would be boring if we all looked d same n wore the same fashion ;) lolz

    U always know how to carry a look flawlessly :)
    Glam as always !
    Hot Pink and Gold


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