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Isn't the summer gone? Move on.. Fastrack


Here I am talking about summer bags (from Fastrack) and you are wondering, summer is long gone. But my oh my, does summer ever end? (atleast it never does in Mumbai)

Now even if you're not a big timer TV viewer, you couldn't have possibly missed the uber cool Fastrack TV advertisement (featuring their summer handbag), where you spot this young hot college gal waking to an alarm in boy's hostel, hurrily grabbing her stripey bag and getting dressed en route while crossing the lawns and jumping through the wall. The ad ends with: ‘Wanna move on? Blame Fastrack’. I absolutely loved it and its fab music (btw if you're wondering the Fastrack ad is playing the no. Short Skirt Long Jacket by Cake).


Young, fun and carefree the summer bags ad of Fastrack definitely hits a chord with the young generation, and it even tickled my inquisitive bone to check out how these bags are after all. They sure looked interesting on screen.

And finally the two bags from their collection landed on my lap (literally). A stripey tote and a colourful hobo bag - the two key styles around which Fastrack Summer collection revolves (they come in different permutation combination of colours and stripes). I am turning into an ace photographer and before you are mistaken let me tell you the pictures below are my click (I can see a scowl on my photographer buddy) .....



It's great to see a collection staying true to its vision - Fastrack Summer bags are all about bright colours and nautical stripes that shout out SUMMER loud and come in cotton canvas. The collection perfectly targets the college students and beach bums - because there's absolutely no other place I would want to be seen carrying this along considering the fabric, style and quality. 

The tote is extremely roomy - it can really hold a mass of clutter (and a huge mass for that)... In fact the size of it got me thinking that even the petite me can curl up and roll in the bag to perfection. Weird. Ok no kidding this tote indeed is roomy that you can stack a couple of big notebooks, a fancy looking camera, house and car keys, all that makeup junk (am thinking gloss, comb, compact, tissues, mini perfume, face mist, tweezer, YSL touche eclat and a lipstick), wallet, phone, pens. And then some mint, on the rare occasion, a pair of extra flip flops, a bottle of water tuck in the outer pocket and it will still probably have some space to curl me in. That does not guarantee your shoulder's health and how long the bag will last, but it sure can do all this accommodating. Caveat Emptor: fill it up at your own risk as the design of the bag will lead to excess rummaging when all that clutter is stacked in it (think Indian jhola? but cooler and better looking).



The hobo, is a hobo with a hobo-ish shape, but too slouchy. Enough to carry regular handbag essentials (not the notebooks like the tote did). With the embroidered fast track logo on the front, internal zip pocket, and zip closing on top this canvas hobo can be carried with the summer beachy look.


Final Verdict: Finally I summon you to tell that Fastrack has definitely done an awesome job with their marketing - TV and print both are so tempting that they almost seduce you to hit a BUY button on these bags or atleast check them out once. Unlike the Lavie adverts that bombarded on the TV few weeks back, featuring Kareena Kapoor. I didn't even like the bags in those ads on television, God alone knows how would they look in-person..... only if bag was a person. Know what I mean? No? This is awkward.

Ok I lost track, back to the bag and not the ad.

True, unbiased, final verdict on Fastrack bag (on a serious note....no pun) - The colours are cool and the bags certainly have the summer vibe. But quality-price arithmetic is holding me back (the bags retail at Rs 1595-1695). What I love most about these bags are they are vegan - free from any leather or animal cruelty. Canvas quality is poor, the quality of bag fittings (like zip) need real upgradation, the mobile pocket looks unshapely (like it's been forced to be placed where and how it is placed). 

The young urban college crowd is price sensitive and the bags have serious competition from the myriad street shopping stores that offer similar styles (and quality, maybe not as good but match-able). So if you're charging a premium, you ought to deliver better. Certainly the magic of marketing works, so does the brand name. And Fastrack has certainly gained popularity in a short span. 


I pulled images of hobos and totes in happy colours, and classic stripes photographed below from Fastrack.in for you.



Now, tell me what do you think? Have you checked these bag out yet? Which is your favorite? Least?

Note: This is a sponsored post, the product was free but the opinions expressed are unbiased and my own.
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42 comments:

  1. I truly agree with your feedback and great review !!

    ❤ StylishByNature.com

    ReplyDelete
  2. awwww am loving the pink bag,, looks gr888888

    As for the concept of the ad in general, hmmmm am not in consensus of having cool ads that give wrong message and make immoral look fun. A young girl waking up with a guy in his hostel room, moving on .... it isn't fun. Sexualising young girl in the ad and sending a message that it's fun and ok to sleep around is not right. Especially surprised that such ads are coming from a brand like Tata that is regarded high in values and morals and integrity.

    There can be several other plots that the youth can relate to, that wouldn't send wrong messages and be against the culture of our country.

    bags r nice, i got it as a gift for my younger sis and all her friends liked it

    ReplyDelete
  3. I always have a special liking towards fastrack bags,since the time i saw the advertisement with the bikini model and pink bag,i wanted that bag since then.They are always great investment.Thanks for ur comment dear !If u want we can follow each other ?
    ✿thefashionflite
    ✿twitter
    ✿Bloglovin

    ReplyDelete
  4. Nice blog you have...wanna follow each other?
    please follow with GFC, just leave me a comment and I'll follow u back!
    http://namelessfashionblog.blogspot.it/
    http://www.facebook.com/NamelessFashionBlog

    ReplyDelete
  5. Personally, I feel the girl is rather too young, which makes the ad a bit icky. You have to wonder a little about the people who made it.

    ReplyDelete
    Replies
    1. Titan Social CareAugust 31, 2012 2:54 AM

      Dear Shovonc,

      Steve here from the Customer Relations team. Always here to help!

      Thanks for bringing out your concern. We apologize for any embarrassment you have faced.

      We will consider your request & take necessary steps if required. In case you wish to talk with our Care team, please call on 1800-266-0123.

      Sincerely,
      Steve

      Delete
  6. These days advertising is intended to raise a controversy. That helps in getting the eyeballs as well as in sales. Free publicity.

    ReplyDelete
    Replies
    1. Titan Social CareAugust 31, 2012 2:54 AM

      Dear Sabyasachi Patra,

      Steve here from the Customer Relations team. Always here to help!

      Thanks for bringing out your concern. We apologize for any embarrassment you have faced.

      We will consider your request & take necessary steps if required. In case you wish to talk with our Care team, please call on 1800-266-0123.

      Sincerely,
      Steve

      Delete
  7. Great Review... I love fastrack's Stiped bags a lot. Especially the colourful ones. They are so chic.

    ReplyDelete
    Replies
    1. Titan Social CareAugust 31, 2012 2:09 AM

      Dear Kavita Sahu,

      Steve here from the Customer Relations team.

      We truly appreciate your comment; building raving fans and brand ambassadors out of all our customers is our mission.

      We take pride in our customers, customer satisfaction is our main goal and we go extra mile to ensure our customers are happy.
      Request you to continue your Love for our brand.

      Sincerely,
      Steve

      Delete
  8. I love these bags. Striped one is my favorite. Actually I have something similar to the blue one from Pepe Jeans.

    ReplyDelete
    Replies
    1. Titan Social CareAugust 31, 2012 2:55 AM

      Dear Saru Singhal,

      Steve here from the Customer Relations team.

      We truly appreciate your comment; building raving fans and brand ambassadors out of all our customers is our mission.

      We take pride in our customers, customer satisfaction is our main goal and we go extra mile to ensure our customers are happy.
      Request you to continue your Love for our brand.

      Sincerely,
      Steve

      Delete
  9. wow... i luv the colors of the bag, thy r so convinient and easy to carry as well... Handy fr all purposes ... N regarding the ad, obviously thy've to do something to create a catch, else how will the gals be attrcted to these bags when they ve thousands of other such options ??? Its just a mrketing gimmick and they've fared well on that

    ReplyDelete
    Replies
    1. Titan Social CareAugust 31, 2012 2:56 AM

      Dear Swati,

      Steve here from the Customer Relations team.

      We truly appreciate your comment; building raving fans and brand ambassadors out of all our customers is our mission.

      We take pride in our customers, customer satisfaction is our main goal and we go extra mile to ensure our customers are happy.
      Request you to continue your Love for our brand.

      Sincerely,
      Steve

      Delete
  10. wow... i luv the colors of the bag, thy r so convinient and easy to carry as well... Handy fr all purposes ... N regarding the ad, obviously thy've to do something to create a catch, else how will the gals be attrcted to these bags when they ve thousands of other such options ??? Its just a mrketing gimmick and they've fared well on that

    ReplyDelete
  11. i liked the blue one. great for swimming pool but expensive for my pocket. u have a great blog as well. ^_^

    www.crazypoplock.com

    ReplyDelete
  12. I also loved this ad and it got me thinking to buy one too!!
    good review and now i will definitely pick one!!

    http://sushmita-smile.blogspot.in/

    ReplyDelete
  13. I Loved your striped hobo and the other pinky ones too! looks casual n chic.

    xoxo...
    Tanya
    http://www.dazzleandsizzle.com/

    ReplyDelete
    Replies
    1. Titan Social CareAugust 31, 2012 2:56 AM

      Dear Tanya VS,

      Steve here from the Customer Relations team.

      We truly appreciate your comment; building raving fans and brand ambassadors out of all our customers is our mission.

      We take pride in our customers, customer satisfaction is our main goal and we go extra mile to ensure our customers are happy.
      Request you to continue your Love for our brand.

      Sincerely,
      Steve

      Delete
  14. very tantalizing products indeed and a very stylish presentation :))

    ReplyDelete
  15. SUCH ADS GIVE OUT WRONG SIGNALS.

    ReplyDelete
    Replies
    1. Titan Social CareAugust 31, 2012 2:52 AM

      Dear Indu Chibber,

      Steve here from the Customer Relations team. Always here to help!

      Thanks for bringing out your concern. We apologize for any embarrassment you have faced.

      We will consider your request & take necessary steps if required. In case you wish to talk with our Care team, please call on 1800-266-0123.

      Sincerely,
      Steve

      Delete
  16. Amazing post. Your blog is great. I totally love it!!!
    Would you like to follow each other?
    Best Regards
    Miss Margaret Cruzemark
    http://margaretcruzemark.blogspot.com/

    ReplyDelete
  17. haha..well said lady, only a mumbaikar knows that the city has only one season - SUMMER! :D
    i didnt knw fasttrack made bags too, nice! i love the striped n hot pink, my fav :)
    ~ashy
    thezingofmylife.blogspot.com

    ReplyDelete
  18. The pink one looks nice!!! love it xxx

    ReplyDelete
  19. WOW! Lov the bags! Great Post :) So chic

    love
    http://www.meghasarin.blogspot.com

    ReplyDelete
  20. Such fun beach/summer bag!! Hope you are having a wonderful day!
    -Jyoti
    Style-Delights Blog
    Style-Delights on Bloglovin

    ReplyDelete
  21. such cool bags!

    Thank you for stopping by my blog and for your lovely comment :) wud u like to follow each other? Let me know!

    Maybe you have time see my New post- Prodigy RED

    Love
    Akanksha

    ReplyDelete
  22. I just found your blog and I think it is amazing.I will come again for sure If you want we could follow each other? If you want just follow me and send me your link on lavieenrose.blog8@gmail.com and I will follow you immediately
    http://liliemarlen.blogspot.com/

    ReplyDelete
  23. These are some nice beach bags! Definitely useful for the beach =D I like the blue one =)

    http://diva-in-me.blogspot.com

    ReplyDelete
    Replies
    1. Titan Social CareAugust 31, 2012 2:50 AM

      Dear Dive In Me,

      Steve here from the Customer Relations team.

      We truly appreciate your comment; building raving fans and brand ambassadors out of all our customers is our mission.

      We take pride in our customers, customer satisfaction is our main goal and we go extra mile to ensure our customers are happy.
      Request you to continue your Love for our brand.

      Sincerely,
      Steve

      Delete
  24. Hey,
    I agree this ad is cute but I do not like the other
    one where the girl keeps her hands on a guys thigh
    because of her fast track watch ~
    It sends wrong msg to young girls, I feel.
    But yes fast track is trendy brand :)

    ReplyDelete
    Replies
    1. Titan Social CareAugust 31, 2012 2:51 AM

      Dear Ghazala Hossain,

      Steve here from the Customer Relations team. Always here to help!

      Thanks for bringing out your concern. We apologize for any embarrassment you have faced.

      We will consider your request & take necessary steps if required. In case you wish to talk with our Care team, please call on 1800-266-0123.

      Sincerely,
      Steve

      Delete
  25. hii! thanks for stopping by my blog and for your kind words! the bags in your post are very cute :) i'm following you on gfc now

    www.dailydisguise.com

    ReplyDelete
  26. Love those bag..very summer loving:)....your blog is cute and Follow you through GFC. Thanks for stopping by my blog, and if you can follow me through facebook, I will be super happy.

    Have a great weekend:)

    EDGYMIX-TRAVEL FOR FASHION
    EDGYMIX-Facebook

    ReplyDelete
  27. Love those tote and the look is so summery fresh!!
    Check out my new post here Denim +Polka Dots!!

    ReplyDelete
  28. Love your blog, do you mind following each other?

    ReplyDelete
  29. Great Blog. Great Bags too - loved the grey and pink ones

    ReplyDelete
  30. i really love your blog!
    really cool bags!
    i'm now following you :) would love it if you could follow back! you have a really great style!

    http://sarablahblah.blogspot.com

    xx

    ReplyDelete

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