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Style Destino is my personal style space bout cruelty-free and vegetarian style. Fashion is not above someone's life and it is irresponsible when someone makes a fashion choice that involves taking a poor animal's life. I believe in style that has a conscience. We are in 21st century where technology has advanced immensely, there are myriad options available and any person with a desire can make things happen. So it is sheer selfishness and irresponsible behaviour when people make unethical fashion choices. Through StyleDestino I share everything cruelty-free and ethical in my style. I do not use any handbags, shoes or accessories made from leather (animal skin), the make-up I use is also vegetarian and cruelty free. Luxury and compassion can coexist stylishly and Style Destino is an attempt to prove just that. Vegan fashion is not about dowdy clothes, cheap bags, or tawdry shoes. I can just easily be vegan and trot in my Olsen heels, sporting a Stella McCartney luxurious vegan handbag while showing off my red lips painted with OCC lip tar!! I travel the world around and never find dearth of stylish, high quality vegetarian fashion.


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6 Well-Known Brands That Are Sustainable

The fashion industry is hands-down one of the most unethical and wasteful industries in the world. The harsh reality is, both consumers and producers are to blame for its state. We are buying 5 times as much fashion as we did in the 1980s and are trashing on an average about 13 million tones each year, most of which is never really recycled and ends up in the landfills. Wasteful fast-fashion brands play a big role in fueling this culture. They are not only infamous for causing irreversible damage to the planet but are also exploiting the workers and the animals in the process.

As a fashion consumer, I started my journey to be more ethical when it comes to my wardrobe choices. Fortunately, on this course, I have come across several brands that are trying to break the fast-fashion mold and creating beautiful collections that are ethically made. In fact, many well-known {conventional} brands are also making an effort to be more responsible and adopting sustainable practices.

While the number of new ethical fashion brands is growing, there are only a few regions in the world where "Ethical" and "Sustainable" fashion is making noise. I am frequently asked by my readers, and friends on social media if there are responsible brands which are more accessible, especially in countries outside Europe, Australia, and the USA. 

So I rounded up six sustainable brands, that are easily accessible in most parts of the world. These brands are making genuine efforts to be more responsible towards the communities they operate in, the planet and the people who live on it.

Step away from fast-fashion, and embrace the good stuff:

G-Star RawG-Star Raw Sustainable Fashion - Sustainable denim - eco-friendly brands

Did you know that your beloved pair of jeans is ruining the planet? Let me tell you how. Firstly, it requires a huge amount of water - 1 pair of jeans requires ~3625 liters of water to produce. Its often made with conventional cotton, which uses 2.4% of the world's crop land & 24% of its insecticides. To top it off, the dyeing and finishing process uses an unimaginable number of chemicals (~3kg each pair) that are polluting the rivers and the air. Consumers in the USA alone buy over 450 million pairs of jeans every year. Imagine its carbon footprint and environmental damage to rivers, ecosystems, and communities?  Also, the popular worn-out look or acid-wash jeans is so toxic that it is killing the guy who is processing it by spraying with deadly chemicals. 

In fact, not only the people producing it, the toxic dyes are harmful to even those who wear them. A few years ago my uncle started having skin allergies and breathing issues. The doctor found out it was due to toxins from his clothes, mostly denim. He has since been advised to stay away from any kind of denim clothing. Shocked? So was I.

Good news is, ethical denim brands like G-Star Raw is changing the way denim is produced. The Dutch denim brand has taken the charge of innovating the way jeans are made and is committed to source and manufacture its products both ethically and sustainably. All its denim is untreated and raw It is one of the first denim brands to introduce a collection of denim jeans made from recycled plastic waste from the ocean back in 2013. It is the only large denim brand that has created collections of sustainable plant-based dyed jeans made with organic cotton. In case you didn't know, G-Star Raw is available in over 70 countries worldwide. 

Interestingly, G-Star launched, what according to them is, the world's most sustainable denim collection last year. This collection was crafted with 100% organic cotton, used 70% fewer chemicals than usual dyes, 15% less indigo, no salts {or its by-products} during the reduction and dyeing process. Their recent collection called Dyed By Nature, launched in July 2019, is, in fact, dyed with upcycled food or plant waste and made using eco-friendly fibers such as organic cotton, recycled cotton, and TENCEL. 

So next time you go out for denim shopping, make sure it is ethically made, with the least impact on the planet and buy only if you really need it!

PatagoniaPatagonia Sustainable Fashion Brand - Leading ethical fashion movement - eco-friendly coats

This well-known outdoor and adventure-wear brand leads the way in taking care of the earth and its people. They offer a unique lifetime warranty on most of its products, rejecting the idea of fast-fashion. For over 40 years, the company has been revolutionizing the fashion industry with its responsible practices and is one of the first fashion brands to lead the charge in partnership with Fair Trade USA, a movement that advocates for improved social and environmental standards. 

They have been working towards the need to empower workers and offering them healthy working conditions since day one, has committed 1% sales or 10% profits {whichever is higher} to environmental activism and switched to using only organic cotton since 1996. These are just a few examples of the brand's commitment to ethical practices.

CartierSustainable jewelry brand Cartier - Luxury ethical jewelry by Cartier

I bet Cartier wouldn't even have crossed your mind when talking of sustainability. However, the fact is Cartier is actually one of the founding members of the Responsible Jewelry Council, and have been devoted to sustainability since 2005. The jewelry industry is one of the worst when it comes to sustainability. We are all aware of the dark side of the mining industry - from fatal working conditions, child labor and unfairly low wages (aka human rights violation) to the damage to the environment. Yet we don't often pay heed to where our jewelry is coming from.

Fortunately, Cartier took a stand on this agenda and has committed to using ethically mined gold and conflict-free diamonds. Additionally, their emblematic red box, catalogs, and packaging uses FSC (Forest Stewardship Council) and PEFC paper. Since 2011, all their velvety pouches for jewelry are crafted with OEKO-TEX® certified materials. 

The brand does not like to boast about their sustainable initiatives because they want their clients to buy their products because they are desirable and high quality, more than anything else.

So next you want to spoil yourself with some jewelry, do it guilt-free at Cartier. 

Alabama Chanin

Deeply committed to sustainable practices since its inception, ethical fashion brand Alabama Chanin has made a mark of its own in the fashion industry. 

After having studied Environmental Design at North Carolina State University, Natalie Chanin worked in the fast fashion industry and witnessed first-hand the damage it is doing to our planet and the people. That led to the inception of her brand Alabama Chanin - a zero-waste, sustainable fashion brand that creates hand-sewn clothing crafted by well-paid skilled artisans using 100% organic cotton along with repurposed and reclaimed materials. Her designs are authentic and beautiful, pieces you would keep {and wear} in your wardrobes for years and possibly would want to hand down to the next generation.

Filippa K
FilippaK Sustainable Fashion Brand - Popular ethical fashion brands

Known for its timeless and high-quality styles, this Swedish brand has been engaged in sustainability for many years. The company gives a large emphasis on what materials it uses, where it gets them from, its longevity and recyclability. You will find organic cotton, organic linens and recycled materials in abundance in its collections. They have pledged to use only sustainable materials in all its collections by the year 2030. 

Staying true to its Scandinavian spirits, the company is also very transparent about its sustainable practices and discloses on its website every detail of each outfit down to the complete information of the vendor who made it. 

Not just that, it also has introduced a unique 'leasing' concept in its stores {across Europe} under which you can lease last-season garments at ~20% of its retail price and return it to the company after use, hence reducing the need to buy and produce more. These items are then sold second-hand. How clever is that?

Adidas by Stella McCartney

adidas by Stella McCartney - Sustainable Activewear Brand - Ethical fashion brands
I remember doing a case study on unethical practices during my university days, and Nike and Adidas were part of the report for the use of sweatshops to produce their popular shoes. Back in the 1990s and early 2000, Adidas was subject to criticisms in relation to worker exploitation. However, the brand has come a long way from there and is working towards improving its supply chain and wipe out modern-day slavery as far as the German brand is concerned.

While I am not big on Adidas as a whole, since there are more sustainable alternatives available now, but I definitely love Adidas collection called Adidas by Stella McCartney, for the obvious reason - Stella is part of this unique partnership. The well-known fashion designer, McCartney is often dubbed as the queen of sustainable fashion and her unique partnership with sportswear brand Adidas, since 2005, is no different when it comes to ethics. In addition to being sustainable, they are also vegan, which means you will not find any leather, silk or other animal materials in this line.

For all your athleisure and activewear needs, this is certainly the brand to shop from. They are ethically produced using sustainable materials like organic cotton and recycled yarn and incorporates innovations like a special dyeing process that uses no water. How cool is that? Above all, they are super stylish and comfortable too!


In addition to the above names, there are many other upcoming sustainable fashion brands cropping up in all parts of the world - some popular and other not so known (but equally good). Doing some research online is a great way to identify such brands.

However, if you are still not able to give up on fast-fashion brands like Zara and H&M, try to shop more responsibly from them and pick from their respective sustainable collections. Oh yes, most fast-fashion brands have introduced their sustainable collections, which comprise a small percentage of their overall lines, but still offers a large variety to pick from. H&M calls it Conscious Collection, while Zara's sustainable line is called Join Life. These collections are produced using sustainable materials like organic cotton, Tencel, vegan leather and recycled materials. Each item under these collections has an additional special tag with their respective names on it. These aren't the best choice as there is little known about the conditions under which these items are produced, but they are better than their regular collection.

As consumers, the moral responsibility to bring the change lies on us. If more consumers demand clothing that’s made ethically and sustainably, brands won’t have much choice but to follow that lead. After all, brands produce what consumers demand. 

So let's ask the brands the right questions, and award those that are already ahead on their ethical curve, by supporting them and shopping from them!


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