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Style Destino is my personal style space bout cruelty-free and vegetarian style. Fashion is not above someone's life and it is irresponsible when someone makes a fashion choice that involves taking a poor animal's life. I believe in style that has a conscience. We are in 21st century where technology has advanced immensely, there are myriad options available and any person with a desire can make things happen. So it is sheer selfishness and irresponsible behaviour when people make unethical fashion choices. Through StyleDestino I share everything cruelty-free and ethical in my style. I do not use any handbags, shoes or accessories made from leather (animal skin), the make-up I use is also vegetarian and cruelty free. Luxury and compassion can coexist stylishly and Style Destino is an attempt to prove just that. Vegan fashion is not about dowdy clothes, cheap bags, or tawdry shoes. I can just easily be vegan and trot in my Olsen heels, sporting a Stella McCartney luxurious vegan handbag while showing off my red lips painted with OCC lip tar!! I travel the world around and never find dearth of stylish, high quality vegetarian fashion.


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Sustainable Living Is Not About Perfection: My Imperfect Sustainable Style


Sustainability has become a hot topic everywhere. A surfeit of brands that are calling themselves sustainable or eco-friendly have recently flooded the market, behemoths like Unilever, Zara, H&M, are launching sustainable products and collections. Magazines, newspapers, and digital publications are all about tips and tricks to incorporate sustainability into your lifestyle. Whether it is switching to a zero-waste shampoo barm choosing a bamboo toothbrush, buying sneakers made from recycled plastic waste, or using reusable bags for your grocery shopping, there are plenty of products and ideas to inspire you to make conscious chocies.

This is great news, and I believe we are living in exciting times because finally people are accepting the impact of climate change and are aware of the consequences of their choices. But at the same time, so much information can be overwhelming for some. Plus, there is a lot of pressure to be perfect. As a consequence, many people end up not doing anything.

Let's be real. Most people aren't going to completely change their lifestyle. Yes, there will be some who will aim for perfection, and they might attain it to a certain level, but this isn't realistic for everyone.

But, just because you can't live a completely zero-waste life, can't turn vegan {just yet}, can’t give up shopping, or have other “can'ts” in your list does not mean you can’t practice sustainability. 

The important thing is to start somewhere. 

Know this:

The world will be a better place not by a few people living a perfectly sustainable life but by billions trying sustainability imperfectly.

So, let's start small.

If you love fashion and cannot commit to never buying a piece of "new clothing" ever again, don't give up. Just because you can't give up shopping does not mean you can make your fashion consumption sustainable.

Sustainable fashion can be each of these, a combination of these or all of these together -

  • Handcrafted
  • Fairtrade
  • Eco-friendly
  • Zero-waste
  • Traditional craft and artisanal
  • Local
  • Indigenous
  • Transparent
  • Cultural appropriation
  • Circular
  • Vegan
  • Second-hand

You can choose whatever values you resonate with, and support brands & use products that adhere to your values.

For example, if you are vegan who doesn't support any form of animal cruelty, support vegan brands or shop from vegan collections of conventional brands. If you are passionate about the right treatment of people – support brands that pay fair wages to their people, treat them with respect and provide them good working conditions.

But start somewhere……. 

Don't hold back because you want to chase perfection or because you’re worried you’re not doing it correctly. Go ahead, make those changes and be proud of yourself for helping to make a difference, however small or big it is!


  • I am wearing an outfit from the imperfectly sustainable fashion brand The Jodi Life from India (gifted by my sister who bought it because it was labeled "sustainable". The brand pays living wages to their workers, focuses on handcrafted products, produces locally, and promotes Indian crafts through their products. A good start. However, they can be better by choosing eco-friendly fabrics like organic cotton instead of conventional cotton. Most people believe cotton is sustainable but in reality, it’s very bad for the planet, is a water-thirsty crop, and is bad for people farming the crop (because of high pesticides and insecticides usage in cotton production), among other things. 
  • The handbag is from Stella McCartney – a luxury sustainable fashion brand that doesn’t use leather, feathers, or fur in its collections. 
  • Leather-free Valentino Rockstud sandals - for those who love designer goods but have shunned leather these summer sandals are perfect fit.

P.S. - I am not promoting the use of unsustainable fabrics or supporting unethical brands. All I am saying is start making better choices because only when we start somewhere we can learn to be better. Like everything in life, it’s all about progress and moving forward.

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