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Style Destino is my personal style space bout cruelty-free and vegetarian style. Fashion is not above someone's life and it is irresponsible when someone makes a fashion choice that involves taking a poor animal's life. I believe in style that has a conscience. We are in 21st century where technology has advanced immensely, there are myriad options available and any person with a desire can make things happen. So it is sheer selfishness and irresponsible behaviour when people make unethical fashion choices. Through StyleDestino I share everything cruelty-free and ethical in my style. I do not use any handbags, shoes or accessories made from leather (animal skin), the make-up I use is also vegetarian and cruelty free. Luxury and compassion can coexist stylishly and Style Destino is an attempt to prove just that. Vegan fashion is not about dowdy clothes, cheap bags, or tawdry shoes. I can just easily be vegan and trot in my Olsen heels, sporting a Stella McCartney luxurious vegan handbag while showing off my red lips painted with OCC lip tar!! I travel the world around and never find dearth of stylish, high quality vegetarian fashion.


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Is cotton a #sustainable fabric

 Is Cotton Sustainable - Ethical and sustainable fashion
Most people think cotton is a very sustainable fabric, and I can see why. Cotton is a natural fiber that is breathable, renewable and biodegradable. Old cotton can also be easily recycled to make new yarn and fabric. It has been used for centuries, is one of the most widely used fabrics and also a widely traded commodity on the global markets. It has become an inevitable part of our lives. No wonder it is often referred to as the "fabric of our lives".

Sorry to break your heart, but cotton is not as clean as we all believe. While cotton is a natural and biodegradable material, the problem is with how it is grown. Conventional cotton production methods are environmentally unsustainable. 

What is wrong with cotton? 

Conventional cotton has a hefty environmental and social impact.

1. Cotton is a water-thirsty crop.

Cotton needs a lot of water to grow. What is ironic is that the majority of cotton is grown in water-stressed regions (Source). For eg, in India, inefficient water use means that up to 20,000 liters of water are needed to produce 1kg cotton. In the meantime, 100 million people in India do not have access to drinking water. 

The surface and ground waters in the cotton cultivation regions are often diverted to irrigate cotton fields, leading to freshwater loss through evaporation.

2. Cotton production takes up a hell lot of pesticides & insecticides

Cotton cultivation currently uses lots of chemicals. According to Sustainable Trade Initiative, “No commodity is as polluting as cotton".

Some sources say 4 percent of all world pesticides and 10 percent of insecticides are used in cotton-growing (Source). Runoff of pesticides, fertilizers, and minerals from cotton fields contaminate rivers, wetlands, and underground aquifers. 

The indiscriminate use of pesticides in conventional cotton cultivation is bad for the soil and has human health impacts. It severely degrades soil quality, threatens the quality of water, as well as pollutes the local eco-systems. Most cotton production is done using genetically modified seeds. 

3. Cotton production also has human rights issues.  

Cotton is a labor-intensive crop. Yet, labor, health, and safety regulations are nonexistent or not enforced in cotton farming. Child and forced labor are also common practices. So you know now that conventional cotton is not as "sustainable" as you think it is and what most brands make you believe when they talk about their sustainability claims.

In short, COTTON FABRIC IS NOT SUSTAINABLE. Many brands sell you clothing labeled as sustainable because it's crafted with (conventional) cotton. That’s {almost} greenwashing. For e.g., while the “hand-loomed cotton” provides livelihood to workers preserving the ancient handloom crafts, but the material used is still damaging. 

What are my alternatives?

Glad you thought about this. Fortunately, there are plenty of sustainable alternatives to conventional cotton like recycled cotton (best option), organic cotton (certified), hemp, linen, Tencel, cupro and sustainable viscose

Next time you choose a cotton outfit, remember its impact and choose better. In fact, if you can ditch buying “new” altogether and choose to thrift, borrow or rent, that’s even better!


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