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Style Destino is my personal style space bout cruelty-free and vegetarian style. Fashion is not above someone's life and it is irresponsible when someone makes a fashion choice that involves taking a poor animal's life. I believe in style that has a conscience. We are in 21st century where technology has advanced immensely, there are myriad options available and any person with a desire can make things happen. So it is sheer selfishness and irresponsible behaviour when people make unethical fashion choices. Through StyleDestino I share everything cruelty-free and ethical in my style. I do not use any handbags, shoes or accessories made from leather (animal skin), the make-up I use is also vegetarian and cruelty free. Luxury and compassion can coexist stylishly and Style Destino is an attempt to prove just that. Vegan fashion is not about dowdy clothes, cheap bags, or tawdry shoes. I can just easily be vegan and trot in my Olsen heels, sporting a Stella McCartney luxurious vegan handbag while showing off my red lips painted with OCC lip tar!! I travel the world around and never find dearth of stylish, high quality vegetarian fashion.


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Gucci unveils eco-friendly sneakers crafted with its exclusive sustainable vegan leather material Demetra

 Gucci Launches Vegan Sneakers made from Demetra - sustainable sneakers

Italian luxury fashion house Gucci drops a range of sneakers crafted from its proprietary eco-friendly and vegan material Demetra

Demetra, named in homage to Greek agricultural goddess Demeter, is composed of "77 percent plant-based raw materials" including bio-based polyurethane from corn and wheat, viscose, and sustainably sourced wood compounds. Produced in Italy, it took Gucci two years of research and development to perfect the Demetra textile and the company has filed for its patents and trademarks. For now, Gucci will be using Demetra to craft their own in-house products, however by 2022 the company plans to open access to Demetra to the fashion industry.

Gucci Basket Sneakers Made from vegan leather Demetra

The 'Basket', 'Rhyton', and 'New Ace' are Gucci’s first shoes to be partially crafted from Demetra, demonstrating the textile’s leather-like properties. Unfortunately, Gucci has not disclosed a complete list of materials used in these sneakers on their website, so it's hard to say if all these sneakers are completely vegan or not.

Gucci had been vocal about its focus on sustainability, and just last year it launched its first-ever sustainable fashion collection "Off The Grid". This collection also had a few vegan sneakers crafted using recycled, organic, bio-based, and sustainable materials like ECONYL® .

“In our 100th anniversary year, Demetra is a new category of material that encapsulates Gucci’s quality and aesthetic standards with our desire to innovate, leveraging our traditional skills and know-how to create for an evolving future,” said Marco Bizzarri, President and CEO of Gucci, in a statement. “Demetra offers our industry an easily scalable, alternative choice and a more sustainable material that also answers the needs of animal-free solutions.”

Interestingly, as part of the brand’s commitment to supporting a circular economy and through an extension of its Gucci-Up program, Demetra scraps produced during the manufacturing process will also be upcycled and reused by Gucci. How cool is that?

Images via Gucci


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