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Style Destino is my personal style space bout cruelty-free and vegetarian style. Fashion is not above someone's life and it is irresponsible when someone makes a fashion choice that involves taking a poor animal's life. I believe in style that has a conscience. We are in 21st century where technology has advanced immensely, there are myriad options available and any person with a desire can make things happen. So it is sheer selfishness and irresponsible behaviour when people make unethical fashion choices. Through StyleDestino I share everything cruelty-free and ethical in my style. I do not use any handbags, shoes or accessories made from leather (animal skin), the make-up I use is also vegetarian and cruelty free. Luxury and compassion can coexist stylishly and Style Destino is an attempt to prove just that. Vegan fashion is not about dowdy clothes, cheap bags, or tawdry shoes. I can just easily be vegan and trot in my Olsen heels, sporting a Stella McCartney luxurious vegan handbag while showing off my red lips painted with OCC lip tar!! I travel the world around and never find dearth of stylish, high quality vegetarian fashion.


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My Two Pennies' On Earth Day | Social Injustice & Corporate Hijacking

Sustainable Fashion Blogger - Top Vegan Blogger Shruti Jain of Style Destino

Earth Day came and went. By now, you must have been bombarded by content on sustainability from influencers, brands, activists & newspapers, and perhaps even your friends.

Since you already have enough action points on sustainable living from all the content makers & educators, here’s my two pennies' worth 💡:

  • Environmental justice efforts won’t be meaningful unless there is patriarchy & racial injustice. Women, transgenders, and racialized, ethnicized & indigenous people around the world experience not only the effects of environmental damage but also the intersecting oppressions & violence within their contexts. In a patriarchal world, climate change simply magnifies the existing inequalities within our society. The time has come to protect both people and the planet. 🧚🏽‍♀‍🌍 Be the change……… if we don’t speak up against these injustices (or are blind to them) we become part of the problem.

  • April has been hijacked by companies trumpeting their exaggerated commitments to sustainability. By now you must have seen brands bombarding you with their Earth Day and Earth Month special “conscious collections”. Seeing this wind of positive change is amazing. However, there’s been a “corporate hijacking” of Earth Day in some sense. So, STAY VIGILANT 👀. Earth Day or not, greenwashing is more rampant than ever before. When a brand is trumpeting its sustainability claims, ask questions & don’t just take their word for it: what efforts your favorite brand has taken to clean up its mess? Is sustainability part of their DNA or just a “selling point” to look good in consumers’ eyes?
  • Earth Day wasn't about buying “new” sustainable products or fueling consumption. In fact, sustainability is way beyond consumption. 💁‍♀‍ Be a “conscious citizen” {not just a conscious consumer}. Let's make a tangible difference by creating awareness, educating & taking small {or big} actions for solving the climate change problem. After all, mother earth deserves our love.
  • Clean up your Instagram feed. Enough of influencers on feed who fuel consumerism with fashion hauls, mindless consumption and lifestyles. Add positive game-changers who are learning, inspiring + taking real actions for creating a greener future.  ❤️ Support them. Engage with them. 
  • Don't forget Earth Day is Every Day ðŸ˜‡ðŸŒ±

✨ P.S. Wearing hand-loomed organic cotton co-ord set (fabric from Women Weave & custom-made), Tonipons vegan shoes & Stella McCartney vegan bag.


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